Chisel Talk Technique

Using names to stick ideas into your brain

Artie Duncanson

7/25/20232 min read

When you finish this sentence, take a second to think about the "fame see-saw" idea. What do you think about it? If you're like I was until yesterday, you've never heard or it. Do you want to know what it is? I did too when I heard Chris Williamson say that phrase in this interview. Mr. Williamson was speaking about his friend's advice that you should "Meme first, explain later." Basically, give your idea a clever name or an easy to remember acronym because the clever name will stick in the listener's brain more easily, plus they will become more eager to understand the idea behind this clever, memorable name. When I heard Mr. Williamson say "fame see-saw," in a fraction of a second my mind wanted to understand the concept simply because I was curious how his idea would connect the childhood toy "see-saw" with the oft desired concept of "fame."

I paused the episode in the middle of doing dishes because I realized that I should do the same with Viglo's methodology. When I discuss the Viglo methodology, there's nothing that grips the listener immediately. I just start with, "well... we do a video chat in order too... blah blah blah." When I read that sentence, the first thing that comes to my mind is "oh, so Viglo does the same thing as a million other language programs out there. It does video chat." It was never a gripping start for the listener.

So a helpful ChatGPT conversation later, I landed on the idea of describing Viglo's methodology as the "Chisel Talk Technique." Think of your Spanish fluency as a block of marble, and you need to chip away at the faults and errors until your Spanish is a beautiful sculpture. That's what Viglo does with our "Chisel Talk Technique."

That is a much more enticing way to captivate the listener, and from now on, I will begin describing Viglo's call methodology this way. Oh, by the way, the "fame see-saw" from the opening of this post is Chris Williamson's idea that when you are on your way up towards success, people want to support you because you remind them of their dreams, but once you've reached the top they want to tear you down because you remind them of what they gave up on. I don't know how prevalent that the idea is in the minds of people, but the name sure makes it something that is stuck in my brain.