The Classes to Viglo Pipeline

There are plenty of short-term Spanish programs that last for only weeks or months. Some are conventional classes that take place in schools, while others have the students live with a host family to absorb as much Spanish as possible. In a previous post I talked about simply paying students to try Viglo early on. What if I paid these Spanish programs for every student they introduce to Viglo upon their program completion?

These students are EXACTLY who I want using Viglo for several reasons:
1.) These types of Spanish programs are not cheap, and anyone who takes them demonstrates that they are serious about learning Spanish, and are willing to provide compensation for that knowledge.
2.) Viglo isn't for new Spanish learners, and these programs push their students past the threshold of competency for Viglo's methodology.
3.) These programs are not direct competitors of Viglo, since these programs are designed for the students to go through the course and be gone. Therefore, as long as I provide the programs just compensation for telling their students about Viglo, they will not feel like they are contributing to a program that's taking potential business away from them.

The next thing to consider is how to introduce the students to Viglo. Do I simply leave it in the hands of the programs, or could I convince the programs to let me do a presentation for the students? If the latter, maybe instead of paying the programs for each student that tries Viglo, I could pay the program a flat fee for letting me give their students a presentation of Viglo? Either way, before contacting the programs I will have a live presentation prepared that I can present in person, as well as materials or a presentation that they could use to promote Viglo without me (though I don't like the idea of promoting Viglo to be out of my hands at this moment). I'll make sure the programs do as little work as possible to minimize any excuse that they could deny promoting Viglo.

I'm so giddy about this idea, as it brings me directly to the ideal type of student that Viglo could ask for.

(UPDATE OCT. 21, 2023)
I drafted an email for the schools with the goal of convincing them to open up the presentation that I would attach to the email. The email would provide a brief idea of how I wish to collaborate with the schools, and the attached presentation gives all the details. I chose to do this because I know that I wouldn't want to read a long email from some random guy, so instead I hope to keep the email brief and interesting enough that they choose to explore my proposal deeper. (Ironically, I reread this paragraph and feel like it is too long) My business mentor looked at my email and suggested that I shorten the email even more, and he also suggested that instead of trying to get the reader to look at my presentation that I instead push for a face to face meeting. He was saying that if I can get a face to face meeting, I will have the opportunity to see their reactions and get immediate feedback for every point I wish to make, and with that information I can edit my emails to focus on the points that drew interest from the schools (and also not write about what was uninteresting for them). Furthermore, I'll have the chance to immediately rebut any of their concerns for the collaboration I wish to do.

When I sent my first draft email to my business mentor, I actually did think that I stretched it to it's bare minimum. So I reluctantly followed my business mentor's suggestion that I try to make it even more brief. It took a while, but I was able to do so, and sure enough, I'm liking the shortened email more.

There are 4 different email types I can write, based on what I hope to accomplish:
1.) Brief email to get the reader to look at my presentation
2.) Brief email to get a face to face meeting
3.) More detailed email to get the reader to look at my presentation
4.) More detailed email to get the reader to want a face to face meeting.

I'm going to write emails for each purpose, get a list of schools to email, and then send out the emails and test which style gives me a higher response rate.

(UPDATE DEC. 26, 2023)
One of these schools finally got back to me, and I had a face to face meeting with the owner. I found the school because in either a Buenos Aires Expats group or a Buenos Aires digital nomad group I'm in, someone responded to a post about taking Spanish lessons in Buenos Aires suggesting that the individual try a specific school. After doing a lot of research into short-term Spanish schools here in Buenos Aires (for the reasons explained in this original post) I am familiar with the names of many schools here, but the name suggested in the Facebook comments was not familiar to me at all. After a quick investigation, the person who suggested the school happened to be the owner of it, and I could tell that it is a very small school because it doesn't even have it's own webpage, a Facebook page with little information, and the school only had 8 likes at the time of investigation. This, to me, was perfect because well established schools are going to be hesitant to risk their reputations on an unknown entity called Viglo (understandably so). I immediately wrote a handwritten letter to explain my interest in setting up a partnership between Viglo and his school, and traveled directly to the school the next day and handed my letter for the owner to the secretary. Two days later he sent me a text and we met up at his office the following day to discuss the details of what I wanted to do.

On Christmas Eve we came to an official agreement that he would notify me when his students were going to graduate, and I would be allowed to come into his office and give them a presentation about continuing their Spanish journey with Viglo. And on his end, he would receive a certain amount of money from me for every student who attends the presentation. The other thing we talked about is that because this is a new type of relationship for the two of us, our agreement is going to be open to change. We have an agreement for the first batch of students, but afterwards, we will keep returning to the discussion table to alter the agreement while we figure out what is fair and what is not. So even though our agreement is fluid, we are proceeding with the presentations, and Viglo is finally going to be placed into the hands of potential students.... potential customers. (I have a big smile on my face while writing that, as I'm so beyond excited for this!)