Viglo Mnemonic Tool

I'm reading a book called "Traction" by Gabriel Weinberg and Justin Mares about different methods of acquiring clients for your business. There's a section I found interesting called "Engineering for Marketing" which suggests that one way to attract customers is to create a tool that can be used for free to get your customers to your website. Here's a clip from an interview that was shared in the book:

"WP Engine, a WordPress hosting provider, is another prime example of a company using [Engineering for Marketing] successfully. The hosting market is saturated with hundreds of hosting companies, yet WP Engine has cornered the market on high-end WordPress hosting. This is thanks in part to its free tool that checks how fast your WordPress site loads. The WP Engine speed testing tool asks for only an email address in exchange for a detailed report about your site’s speed. It also gives you the option to opt in for a free mini-course about improving the speed of your blog. Once WP Engine has a user’s email, it sends her tips about improving her site speed and ends with a sales pitch."

So you see how this tool could attract someone to WP Engine's website, give them useful information, and then potentially those people could explore WP Engine and become customers. I got thinking, with Viglo's use of AI, there MUST be something we could make really quickly that could have the same effect. And I think I have a great idea, but first, let me change topics a bit.

Have you ever seen these people that compete to see who has the best memory? It's crazy how rapidly and how much these people can memorize pretty much anything! I got really into the idea and bought "Remember It!" by world memory champion Nelson Dellis. (he also has a fun YouTube channel). I personally use one of the techniques he describes in "Remember It!" called "Visual Mnemonics" to help me memorize new Spanish words. I take a new Spanish word, break it down by it's sounds or syllables that are simliar to English words, and then create visual representations of the English words that match the definition of the Spanish word. When I describe it, it sounds complicated, but here's an example of how I used the technique to memorize the Spanish word "verano," which is "summer" in English (heads up, it's about to get nasty here!). In Spanish, the letter "v" is pronounced almost exactly the same as "b," so the first syllable of the Spanish word "verano" sounds like the animal "bear." Then in Spanish, the word syllable "ano" is "anus" in English, haha. So I picture a bear's anus. But to complete the memorization, I have to associate my breakdown with the word "summer;" so I picture the sun shining and baking this sweaty, stinky bear anus. I know... it's a repugnant image, but I've never forgotten the word "verano" ever since. And this is how I memorize new Spanish words. Strong visuals help us retain memories much faster and stronger rather than simply writing the same word over and over until it sticks.

So what did that disgusting discussion have to do with Viglo? I asked ChatGPT to create visual mnemonics for me, and the results were really, really helpful! So I got thinking, what if we inserted a tool in the Viglo website that creates Viglo mnemonics for the users to help them memorize their new vocab words? Basically, I would like the user to put any word or phrase into an input bar, and then receive a visual mnemonic to help him/her memorize the word/phrase.

Why spend time making this random tool for users on our website? Because this is a really useful device for memorizing vocab, and it could attract people to Viglo.chat. It's also very sharable. If I was using it and another friend of mine was learning Spanish, I could easily send the link to him so he could try it out, and now another potential customer has been exposed to Viglo. I could also go to message boards or comment sections and easily share this amazing tool to everyone in the comment section trying to memorize foreign vocab.

Does this marketing idea make sense to you?

EDIT:
Since writing this article, I did hire a team that developed the Viglo Mnemonic Tool, and it's working great! Don't hesitate to give it a try.