Viglo's Public Revival

For the first time in it's resurrection, the name Viglo was pushed out into the public. My friend Pamela volunteers for an organization called Community Tax Aid (CTA) that helps low income people with their taxes. CTA had a booth at New York University's activities and club fair, and since I happened to be going to NYC, Pamela asked if I'd help her at the booth. So I took the opportunity to work on my face to face sales ability (in this situation, getting students to sign up as volunteers for CTA), and when I met students who were learning Spanish I thew out the Viglo pitch too.

The activities and clubs fair had numerous organizations for various hispanic countries, which I visited when I had some down time. I didn't make a Viglo pitch right away because, well, who wants a sales pitch from someone visiting your booth? So I tried to make myself as memorable as possible (first I had a suit and tie, then I would share some relevant and unforgetable stories) before providing my email address. My goal was to have them reach out to me, and over time I would reveal Viglo.

After the event, I took it to the New York streets to put some eyeballs on Viglo by taping flyers with my businesscards on them. I went to a hispanic neighborhood (everyone in the streets spoke only Spanish... I didn't hear a single English word for a while) to post these flyers:

If you're thinking, "but if they speak Spanish, why the hell are you promoting a Spanish learning program there?" I already wrote about my thinking in this article, but briefly, I want to try seeing if I can get OTHERS to promote Viglo. The flyer was in Spanish, but opened with "Do you want your boy/girlfriend or friends to speak Spanish with your family?" in the hopes that I can get some Latinos to nag their friends and loved ones to push forward with their Spanish.

I'll give you an update in a month to see how these plans worked out.

UPDATE (October 4, 2023)
So how did these plans work out? Well... I got a total of one person to respond to my flyers... a Bible thumper who only wanted to share his or her convictions. And only one of the organizations that took my email wrote me back. That might be because I didn't have a student email, and so they weren't interested in contacting an outsider. I'll keep pushing, but unfortunately I can't say that I really learned any lessons from these experiences. There are too many variables to know what could have made people not interested in what I was offering. Where the cards not appealing? Did I put the flyers in bad locations? Was the idea of targeting people who could convince others to use Viglo a bad approach? I have no idea what it was, and so don't really know what to change. All I know is that I need to try this again, with a more scientific approach.